About us

We hope MOOI serves as courage and inspiration for those defining their own journey, and a subtle beam of light to guide those yet to find their way.

Beauty is not mere external excellence. It is simply being yourself, and living authentically.

Founder Han Kim

After honing his craft in the UK and the Netherlands, Han Kim gained firsthand experience with a wide spectrum of cultures and hair types across Europe.

This led to a crucial insight: existing hair products were almost exclusively optimized for Western hair. To bridge this gap, he set out to build a premium hair care line designed for every hair type, free from the constraints of hair texture.

Thus, MOOI was born.