Strong Hold / Natural Shine

POMADE

$29.00
$29.00
Tax included. Shipping calculated at checkout.

Strong hold with a soft, effortless application. Because the formula is water-based, it rinses out with a light shampoo instead of clinging on through three washes, and it finishes with a natural shine and a wet-look texture.

100ml / 3.5oz · Citrus Floral Woody · Made in Korea

How to Style

Fragrance

Ingredients

Shipping + Returns

POMADE

POMADE

$29.00
$29.00

MOOI PREMIUM TEXTURE POMADE

Wax-strong. Water-based.

Strong enough to hold a shape all day, soft enough to spread without dragging. Because the formula is water-based, it rinses out with a light shampoo instead of clinging on through three washes.

The finish is a natural shine with a wet-look texture - barbershop styling, made repeatable at home.

DEVELOPED IN THE CHAIR

Built by a hair director, not a lab.

MOOI was developed by a hair director who spent years working behind the chair in the United Kingdom and the Netherlands, then brought that standard back to Seoul.

Every formula starts as something we wanted on our own barbershop floor - not a product line looking for a customer.

MOOI

Beautiful is not outward excellence.

It is simply being yourself, and living a life that is your own.

Questions

Will it work on my hair type?

Strong hold and a firm texture make it best on straight to wavy hair you want to shape and keep in place, at any length. On fine hair, use a small amount on damp hair. On thick or coarse hair, work it through slightly damp hair for the easiest spread.

Does it flake or leave residue?

No. It is a water-based cream pomade, so it stays pliable through the day and rinses out with a light shampoo rather than building up.

How strong is the fragrance?

Moderate and short-lived. It opens bright and citrusy and settles into a soft woody base within about an hour.

How long does one jar last?

100ml / 3.5oz is roughly two to three months of daily use for most people. Use within 12 months of opening.

How fast will it arrive?

Orders to the United States ship from our Los Angeles warehouse and arrive in 3-5 business days. Everywhere else ships by air from Korea and arrives in 7-10 business days.

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